A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it easier to connect marketing, sales, and customer teams. But, if the pieces aren’t compatible, a business’ GTM tech stack is just another layer of disconnected tools. The difference comes down to how the stack is built.
The 7 Meanings of “BUT” “But” is where aspirations collide with obstacles. Dreams come before “but.” Everything after “but” reveals growth opportunities. “But” Means #1. Something blocks my way. You hear, “I want to delegate, but my team isn’t ready.” You ask, “What specifically prevents you from delegating?” You hear, “I want to exercise, but … Read more
A federal judge ruled this week that a Tulsa, Oklahoma sheriff’s deputy violated a woman’s Fourth Amendment rights when using Flock Safety to search for her license plate without a warrant. As reported by 404 Media, this ruling does not create a binding precedent, but it is one of the first times that a federal … Read more
Google keeps cranking out Flash models: the company on Wednesday announced two versions of a new 3.8 Flash. The variants include a standard Flash, a “workhorse” model for agentic tasks, software development, and multi-step reasoning, and Flash Cyber optimized for vulnerability detection and mitigation. Google CEO Sundar Pichai said in an X post that 3.8 … Read more
Leading Thoughts for October 1, 2026 IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Brady, Kliman, and Smith on seeing the full story: “We feel strongly that empathy and humility aren’t distractions from value creation; they’re the drivers … Read more
In Phoenix, Arizona, the demand for quality renovations and new builds continues to grow. As the city expands and home improvement projects grow in popularity, builders and contractors face increasing pressure to deliver results quickly and cost-effectively. In this competitive environment, the choice of materials can significantly affect both project timelines and profitability. One solution … Read more
That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like Wikipedia, YouTube and LinkedIn a bigger say in how a brand appears in search results. AI Overviews … Read more
How to Get Out of Day-to-Day Work A leader I coach wants to spend less time running the business and more time leading. I sent him two emails. Hi Bob, (Not his real name.) Here are the key points we came up with for your next meeting. Focus on the way you want to show … Read more
Lyft has agreed to pay $272.5 million to settle a lawsuit accusing the ride-hailing company of violating California law by misclassifying drivers as independent contractors, instead of employees. The company said in a regulatory filing that it believes the settlement will allow it to avoid the “costs and distraction of protracted litigation and enable management … Read more
Defense Secretary Pete Hegseth used a “State of the Force” address on Wednesday to launch a new effort to study how war may be fought as tech advances rapidly. It’s being called Project Meridian. Elon Musk, Anduril founder Palmer Luckey, and former House Speaker Newt Gingrich will co-lead the project. They’ll be joined by others … Read more