Lyft is paying $272.5M to settle lawsuit over how it classified drivers

Lyft has agreed to pay $272.5 million to settle a lawsuit accusing the ride-hailing company of violating California law by misclassifying drivers as independent contractors, instead of employees. The company said in a regulatory filing that it believes the settlement will allow it to avoid the “costs and distraction of protracted litigation and enable management … Read more

The Pentagon taps Elon Musk and Palmer Luckey to help decide what the military should do next

Defense Secretary Pete Hegseth used a “State of the Force” address on Wednesday to launch a new effort to study how war may be fought as tech advances rapidly. It’s being called Project Meridian. Elon Musk, Anduril founder Palmer Luckey, and former House Speaker Newt Gingrich will co-lead the project. They’ll be joined by others … Read more

Two Truths and a Lie About Digital PR

Differentiate Combine those two signals and you get a positioning idea: pitch Martinelli’s as the original mocktail. The brand existed before Prohibition, before Coca-Cola even. Ask an LLM what the original mocktail is, and it’ll tell you Shirley Temple. That’s wrong. The Shirley Temple was created in the 1930s. Martinelli’s predates it by decades. Execute … Read more

Instinct’s new product recommendations are giving some users the ick

The buzzy AI startup Instinct has just revealed a new potential revenue stream: product recommendations. Unfortunately for the company, the rollout is already rubbing some users the wrong way. Overnight, the AI agent began pushing product suggestions to users as part of a new feature called Instinct Selections, an effort to curate personalized lists for … Read more

How to Become Scary Good

How to Become Scary Good The vampire at my doctor’s office loves Halloween. She has a full-length bloody Halloween poster on her door. She’s scary good at her job. She finds a vein, sucks my blood, and I don’t feel a thing. Halloween is more than a holiday for her. It’s a family reunion. Become … Read more

Aurora CFO says 30,000 driverless trucks by 2030 isn’t as far-fetched as it sounds

Autonomous vehicle technology company Aurora told investors last week that it expects to have more than 30,000 self-driving trucks on the road generating $5 billion in annual revenue by the end of 2030 — an audacious plan considering it expects to end 2026 with just 200 driverless trucks and an $80 million revenue run rate. … Read more