How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]

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How To Create an Integrated Strategy That Increases Brand Mentions and Visibility [Mozcon 2025 Speaker Series]

Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities.  The organic real estate that once fueled brand awareness is shrinking fast, and that affects your ability to get in front of potential customers. The consequences include: Fewer brand … Read more

Luminar secures up to $200M following CEO departure and layoffs

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Luminar secures up to 0M following CEO departure and layoffs

Lidar company Luminar reached a deal with Yorkville Advisors Global and another unnamed investor that could bring another $200 million into its coffers through the sale of convertible preferred stock over an 18-month period. The agreement, which was announced in a regulatory filing Wednesday, follows an abrupt change in leadership and layoffs. Earlier this month, … Read more

Klarna used an AI avatar of its CEO to deliver earnings, it said

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Klarna used an AI avatar of its CEO to deliver earnings, it said

Sebastian Siemiatkowski is leaning all the way into the idea that his buy-now-pay-later, IPO-bound startup Klarna is an AI company. When Klarna delivered updated quarterly earnings on Monday, it was his AI avatar (pictured above) that presented the highlights, according to the company’s YouTube video. Other than AI Siemiatkowski’s admission, it wasn’t obvious that this … Read more

The Activator Advantage in Action

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The Activator Advantage in Action

The Activator Advantage in Action Based on research from The Activator Advantage, high performers share one thing in common: they act before they’re asked. 7 Ways to Leverage the Activator Advantage: #1. Choose Self-Determination Over Circumstance Activators believe their fate is in their hands. Don’t wait for ideal conditions. Success is earned, not inherited. Focus … Read more

Google’s Sergey Brin: ‘I made a lot of mistakes with Google Glass’

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Google’s Sergey Brin: ‘I made a lot of mistakes with Google Glass’

Google co-founder Sergey Brin said he “made a lot of mistakes with Google Glass” during an onstage interview at Google I/O 2025 on Tuesday. Brin was a surprise addition to an interview with Google DeepMind CEO Demis Hassabis conducted by Big Technology Podcast’s Alex Kantrowitz. Brin went on to say he “didn’t know anything about … Read more