What It Is and How to Use It in Your SEO Strategy

What It Is and How to Use It in Your SEO Strategy

Most people use “keyword intent” and “search intent” interchangeably. That’s fine as they refer to the same underlying concept: the reason behind a search query. But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is … Read more

Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search…

Did you know there is only a 12% overlap between organic and AI search rankings? Navigate the shift to AI search…

I’m leaving you with one last resource, which was personally a delight to be part of, and I think provides a fantastic palate cleanser for all the workflows, strategies, and urgency we see in the industry.  “Britney emphasizes that to use AI effectively, you have to be willing to embrace failure because it’s the ‘yellow … Read more