When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider.
Why Best Practices Hold You Back: When Yesterday’s Logic Meets Today’s Complexity BEST practices are often viewed as the key to success in the business world. Certifications to prove practitioners are competent in accordance with a best practice make sense at the surface. However, they’ve become psychological cover that create mediocre results at best. It’s … Read more
Americans are increasingly turning to artificial intelligence to help with things like research, writing, school or work projects, and analyzing data — but they’re not exactly happy about it. Even as AI use and adoption rises, Americans continue to lack trust in the new tool, according to a Quinnipiac University poll published Monday. Of the … Read more
Enterprises building voice-enabled workflows have had limited options for production-grade transcription: closed APIs with data residency risks, or open models that trade accuracy for deployability. Cohere's new open-weight ASR model, Transcribe, is built to compete on all four key differentiators — contextual accuracy, latency, control and cost. Cohere says that Transcribe outperforms current leaders on … Read more
7 Unexpected Ways to Exceed Expectations Rituals establish expectations. When someone says, “Good morning,” you respond in kind. When someone extends their hand, you extend yours. You exceed expectations by disrupting patterns. The 7 Joys of Ritual Predictability – confidence about what works. Stability – behaviors become acts of memory. Energy – performance without decision … Read more
YouTube CEO Neal Mohan recently insisted that he isn’t worried about Netflix and other streaming services luring away the service’s most popular creators. Mohan’s comments came during a long interview with The New York Times series The Interview — which, as Mohan noted, streams on YouTube. Indeed, he seemed to play the magnanimous winner for … Read more
Just as we were wrapping our heads around AI Overviews, Google unveiled another new search experience: Web Guide. It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI … Read more
While there’s been plenty of debate about the tendency of AI chatbots to flatter users and confirm their existing beliefs — also known as AI sycophancy — a new study by Stanford computer scientists attempts to measure how harmful that tendency might be. The study, titled “Sycophantic AI decreases prosocial intentions and promotes dependence” and … Read more
The Leadership Quality Nobody Talks About in the Boardroom EVERY year, organizations spend billions of dollars developing leaders in strategy, finance, and operational execution. Organizations sponsor employees through MBA programs, leadership academies, and executive coaching. They teach how to read a balance sheet, build a competitive moat, and manage a P&L. What rarely makes the … Read more
SK hynix, a South Korean memory chip giant already listed on the KOSPI, is laying the groundwork for a potential U.S. listing that could reportedly raise an estimated $10 billion to $14 billion. The company announced this week that it has confidentially filed a Form F-1 with the listing, targeting the second half of 2026. … Read more