How To Report SEO Performance When Analytics Data Is Incomplete

These categories aren’t ranked by importance. Aggregate Search Console data may be more useful for evaluating overall search visibility than behavioral data from a limited consenting audience. Classify individual metrics, not entire platforms. One platform can contain directly observed and modeled data, and a metric’s collection method can change over time. Report SEO performance with … Read more

After the midterms, things are looking rocky for Elon Musk and data centers

Democrats’ historic victory in this week’s midterm elections could also have a dramatic effect on the tech industry. In dozens of local ballot measures, voters rejected data centers. And even when they weren’t voting on the issue directly, they were electing politicians — like Texas’ new governor-elect Gina Hinojosa — who campaigned on the promise … Read more

Why Credibility Matters More Than Your Expertise or Past Wins

Why Credibility Matters More Than Your Expertise or Past Wins IMAGINE two leaders join your organization in the same month. The first arrives with an impressive résumé: a top-tier MBA, fast-track promotions at a well-known company, and a reputation for ‘executive presence’. The second has a solid but more understated track record. This individual is … Read more

Crusoe sells troubled Wyoming data center project to Google

Crusoe, an eight-year-old, Denver-based data center developer recently valued at $30.9 billion, confirmed Friday it has sold an unfinished data center project in southeastern Wyoming to Google. Google, which Crusoe had tried and failed to land as a customer for the project, is taking over the development after reportedly raising concerns about its cost and … Read more