Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams. 
Leading Thoughts for April 30, 2026 IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Paul Ingram on values: “When you know your values-really know them-you unlock something vital. You get clarity when things are uncertain. You gain confidence … Read more
You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.” It’s become one of the most durable memes of the past decade, and now AI startup Artisan seems to have incorporated it into an ad campaign — an ad for which KC Green, the artist who created … Read more
Escape the Flattery Trap “They flatter one another out of contempt, and their desire to rule one another makes them bow and scrape.” Marcus Aurelius Using flattery invites people to look down on you. Neediness is obvious. (Adapted from Epictetus) Why Flattery Flattery is self-serving. It reveals we value wealth, position, and the approval of … Read more
Ask.com, the search engine and question-and-answer service formerly known as Ask Jeeves, has shut down. Ask Jeeves first launched in 1996 and, with its focus on answering conversational questions posed in natural language, was arguably a precursor to today’s AI-powered chatbots. For most of its 30-year history, however, it’s been overshadowed by other search products, … Read more
The organization behind the Academy Awards released new Oscar rules on Friday, including several that address the use of generative artificial intelligence. The Academy of Motion Picture Arts and Sciences said that only performances “credited in the film’s legal billing and demonstrably performed by humans with their consent” will be eligible for Academy Awards. Similarly, … Read more
PR is often misunderstood as simply press releases and link building, just as SEO is often reduced to keyword research. In reality, both fields require deep strategy. PR works across owned, earned, and shared channels to build trust and shape reputation, while SEO optimizes both on-site and off-site content to ensure discoverability. And while they … Read more
Amjad Masad has been building Replit for a decade, but the last 18 months have been something else entirely. The AI coding assistant company went from $2.8 million in revenue in all of 2024 to tracking toward what Masad describes as a billion-dollar annual run rate. At TechCrunch’s sold-out StrictlyVC event in San Francisco on … Read more
First Look: Leadership Books for May 2026 HERE’S A LOOK at some of the best leadership books to be released in May 2026 curated just for you. Be sure to check out the other great titles being offered this month. Inside the Box: How Constraints Make Us Better by David Epstein We live in a … Read more
Apple reported a record quarter on Thursday. Yet outgoing CEO Tim Cook warned of some gathering storm clouds in the form of memory chip supply issues that could impact business in the near future. “Today Apple is proud to report our best March quarter ever, with revenue of $111.2 billion and double-digit growth across every … Read more
Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is designed to tell teams. 