Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in.
One Skill Transforms Communication When everyone talks to be understood, no one gets what they want. We flip this principle in public life: Speakers study their audience. Teachers assess before they teach. But in personal communication we feel the need to express ourselves. The key to effective communication is, “Seek first to understand, then to … Read more
Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities. The organic real estate that once fueled brand awareness is shrinking fast, and that affects your ability to get in front of potential customers. The consequences include: Fewer brand … Read more
Anthropic CEO Dario Amodei believes today’s AI models hallucinate, or make things up and present them as if they’re true, at a lower rate than humans do, he said during a press briefing at Anthropic’s first developer event, Code with Claude, in San Francisco on Thursday. Amodei said all this in the midst of a … Read more
Productive Failure HOW do people learn? Simply put, when the reality does not meet the expectation. When we make mistakes. When we fail. And when we learn from those mistakes, we learn not only the correct way to go, but we gain a deeper understanding of the issue and thus are able to more easily … Read more
Lidar company Luminar reached a deal with Yorkville Advisors Global and another unnamed investor that could bring another $200 million into its coffers through the sale of convertible preferred stock over an 18-month period. The agreement, which was announced in a regulatory filing Wednesday, follows an abrupt change in leadership and layoffs. Earlier this month, … Read more
Sebastian Siemiatkowski is leaning all the way into the idea that his buy-now-pay-later, IPO-bound startup Klarna is an AI company. When Klarna delivered updated quarterly earnings on Monday, it was his AI avatar (pictured above) that presented the highlights, according to the company’s YouTube video. Other than AI Siemiatkowski’s admission, it wasn’t obvious that this … Read more
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. That’s where inclusive marketing comes in.
The Activator Advantage in Action Based on research from The Activator Advantage, high performers share one thing in common: they act before they’re asked. 7 Ways to Leverage the Activator Advantage: #1. Choose Self-Determination Over Circumstance Activators believe their fate is in their hands. Don’t wait for ideal conditions. Success is earned, not inherited. Focus … Read more
Google co-founder Sergey Brin said he “made a lot of mistakes with Google Glass” during an onstage interview at Google I/O 2025 on Tuesday. Brin was a surprise addition to an interview with Google DeepMind CEO Demis Hassabis conducted by Big Technology Podcast’s Alex Kantrowitz. Brin went on to say he “didn’t know anything about … Read more
Waymo and Uber will start offering robotaxi rides in Atlanta to select customers who earlier this year signed onto a waitlist. The move comes ahead of the companies’ public robotaxi launch this summer. Customers selected for early access will be notified in the Uber app and via email. Those who opt for the robotaxi rides … Read more