Paperwork rarely becomes a problem for a business all at once. It tends to build gradually, in small and fairly forgettable ways. A few documents get left out after a meeting, a couple of forms are set aside to deal with later, and before long there are bits of paperwork sitting in places they don’t … Read more
G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and answer engines mention, cite, and recommend brands.
The Power of “For You” Don’t use “we” when you mean “you”. “We” is weak. Sometimes it’s deceptive. When you expect someone to own it say, “you”. “For you” invites self-reflection. “For You” Asking, “What’s the problem?” invites people to look outside themselves. You might hear, “The problem is my boss’s inconsistency.” “For you” makes … Read more
OpenAI released Astra on Thursday, its latest AI model and — according to the company — its most powerful and capable one yet. OpenAI claims that Astra represents “a new frontier on computer and browser use,” and that it handles tasks with unmatched “speed, accuracy, and safety.” The model is being made available Thursday to … Read more
Microsoft AI on Thursday released MAI-Transcribe-2, a speech-recognition model the company says is faster, more accurate, and cheaper than anything OpenAI, Google, or ElevenLabs currently sells. Then it priced the thing at 10 cents per hour of audio. That figure deserves a pause. When Microsoft AI shipped the first model in this line just five … Read more
First Look: Leadership Books for September 2026 HERE’S A LOOK at some of the best leadership books to be released in September 2026 curated just for you. Be sure to check out the other great titles being offered this month. The Executive Condition: The Hidden Health Crisis of High-Performing Leaders by Denis Cronson High performers … Read more
How often does your business conduct a SWOT analysis? Companies continually face challenges such as gaining market share, maintaining competitiveness, and staying relevant to customers. A SWOT analysis helps identify your organization’s strengths, weaknesses, opportunities, and threats, providing a structured approach to addressing these challenges. When is a SWOT analysis useful? Businesses typically use this … Read more
Every article we publish at Ahrefs uses AI in some way. (It could… but that’s not how we use it, and I’ll explain why.) Crucially, I don’t think the amount of AI involved is what makes something slop. Nor is it the usual stylistic tells: too many em dashes, words like “delve”, or those “it’s … Read more
Is Childhood Running Leadership I am – in many ways – the person I have been since childhood. Milking cows cured me of any desire to be a dairy farmer. But I value work. My dad showed me how to love my wife. But otherwise, he rarely expressed emotion. I learned that emotions were private … Read more
Before joining Sequoia Capital in 2020 as chief digital and information officer, Avon Puri spent over a decade running infrastructure at Rubrik and VMware. Three years ago, as large language models began showing their true potential, Puri, alongside another Sequoia IT leader, Sudheer Dhurjati, recognized that AI could help autonomously solve a major challenge for … Read more