Marketing

It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But we’ve been to many and we’ll continue to go to many. These are the conferences we’re attending or thinking of attending this year. Conference When Location INBOUND Sep. 3-5 San Francisco, USA Brighton SEO, US Sep 23-24 San Diego, … Read more

When it comes to making strategic decisions about your content strategy, it pays to consider multiple factors and data points before making any drastic changes. And although I hate to be a cliche, the classic answer to whether you should change your strategy based on the presence of AIOs really is: It depends. The reality … Read more

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated total monthly organic search traffic to all pages that mention the entity. … Read more

Asking for budget to attend a conference can sometimes feel awkward. You don’t want to sound like you’re pitching a fun work trip, and you want to show that MozCon is a strategic investment for the business.  So, how do you do this? Over the years, we’ve helped hundreds of marketers get buy-in, and we … Read more

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual people, with emotions, personalities, and conversational quirks that can genuinely fool you. I … Read more

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and expensive process reserved for big companies with huge budgets. The good news is that’s no longer true. Today, anyone with an internet connection can uncover … Read more

What I believe and why I think SEO content has a packaging problem, is because the traditional way that we, as SEO content creators, have been encouraged to create content looks like this. Right? If we’re talking about any particular topic, let’s say, “how to train for a marathon,” it’d be very common for us … Read more

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, … Read more