Marketing

Asking for budget to attend a conference can sometimes feel awkward. You don’t want to sound like you’re pitching a fun work trip, and you want to show that MozCon is a strategic investment for the business.  So, how do you do this? Over the years, we’ve helped hundreds of marketers get buy-in, and we … Read more

AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual people, with emotions, personalities, and conversational quirks that can genuinely fool you. I … Read more

Ever had a brilliant product idea but felt stuck, unsure if anyone would actually buy it? You’re not alone. Many aspiring entrepreneurs believe that product research is a complex and expensive process reserved for big companies with huge budgets. The good news is that’s no longer true. Today, anyone with an internet connection can uncover … Read more

What I believe and why I think SEO content has a packaging problem, is because the traditional way that we, as SEO content creators, have been encouraged to create content looks like this. Right? If we’re talking about any particular topic, let’s say, “how to train for a marathon,” it’d be very common for us … Read more

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, … Read more

Links still matter; that hasn’t changed. While tactics have evolved, they are still one of the key signals search engines use to understand authority.  In the original Whiteboard Friday video, Cyrus confides: “No, kidding. Everybody hates link building. Link building is so hard. There are some professionals and some great people in the industry who … Read more

The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and … Read more

A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means … Read more

So before we kick off, there are a few things that you’ll need in terms of data in order to build your forecast. Firstly, 12 months traffic data. So this is effectively you can use your analytics platform or you can use Google Search Console to pull down 12 months’ worth of organic data by … Read more