Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.
Introduction What is AI Voice Recognition? AI voice recognition is a technology that allows computers and devices to understand and respond to human speech. Imagine talking to your phone or a smart speaker, and it understands what you’re saying and follows your commands. This technology makes it possible. It’s like having a conversation with a … Read more
Time-Saving Secrets for Coaching Managers Busy managers complain, “I don’t have time to coach.” But coaching is the #1 thing employees want.* Time-saving techniques aren’t about getting more done. They’re about doing what matters most. 10 Things Coaching Managers Do Empower – Give authority vs. Hoard power Relate – Partner vs. Superior Inquire – Ask … Read more
Despite a still tight venture capital market, new unicorns are still being created every month. Using data from Crunchbase and PitchBook, TechCrunch tracked down the newly VC-backed startup minted unicorns so far this year (as of the end of January). These include healthcare companies like Hippocratic AI and satellite space companies like Loft Orbital. This … Read more
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.
With the first week of Meta’s antitrust trial behind us, documents shared by the U.S Federal Trade Commission (FTC) offered more insight into Meta’s internal struggles to keep Facebook relevant. In emails from 2022, Meta executives mulled different visions for Facebook’s future to boost its success, acknowledging that its cultural relevance was decreasing. Fast-forward to … Read more
The Leadership Blind Spot: Why Leaders Must Invest in Their Own Well-Being STUDIES show that executive mental health is in a precarious state: 55% of CEOs in a recent 2024 study, for instance, self-reported they were having issues with their mental health. Given how private leaders tend to be about the pressures they’re under, imagine … Read more
The first week of the Meta antitrust trial brought new revelations about how the company formerly known as Facebook approached the competitive threat posed by Instagram in the early 2010s. The U.S. government is accusing Meta of violating competition laws by acquiring companies like Instagram and WhatsApp that threatened the Facebook monopoly. If lawyers for … Read more
An Unrushed Moment I felt rushed most of my life. I blame it on pressure to get stuff done. Procrastination feeds pressure. People-pleasing makes it worse. Fear of failure—paired with the need to succeed—is a destructive taskmaster. I’ve learned that life begins in unrushed moments. Hurry doesn’t work. “The hurrier I go, the behinder I … Read more
2025 is all about brand building. At Ahrefs, we’ve already been doing that for over a decade, but there’s never been a better time for us to ramp things up. After writing an article on 11 ways to measure brand awareness, I figured now’s also the perfect time for us to get a clearer picture … Read more
Google has surged ahead in the enterprise AI race after perceived stumbles. VentureBeat details the Gemini models, TPU advantage & agent ecosystem driving its turnaround.Read More Source link