Marketing

So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline. When is the launch date? That’s the most important thing. And how much time do you have to prepare for the site migration? You will need to ask the reason for migration. So is it … Read more

Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?” It’s a fair question. After all, platforms evolve and audience habits shift. But the idea that blogs are irrelevant today? That’s a myth I was eager to investigate. … Read more

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in.  That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the … Read more

Here’s what I’ll cover in my MozCon talk: Social listening before you build Before you build anything, you need to listen. Find the corners of the internet where your audience already trusts each other. I’ll show you how to find these spaces, what to look for once you’re there, and how to engage meaningfully.  Launching … Read more

When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly … Read more

Looking to make the most out of attending your SEO conference experience? Discover how the right preparation can boost your team’s strength, energy, and enthusiasm during and after events like MozCon. Whether you’re a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make the most of this fast-paced environment. … Read more

It’s 2025, and the highest-ROI marketing channel is still good ol’ social media. I’ve created social media content for just about everyone: government offices, nonprofits, small businesses, solopreneurs, and more. Sharing content on social media is a no-brainer for brands. But orienting yourself on the basics of social media, types of content, trends, etc. is … Read more

Ever wonder which SEO bots are the most blocked? This can impact the quality of the data the tools provide. Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates, … Read more

Discoverability no longer happens in one place. It’s earned through repetition across the ecosystem, including social media, influencer content, press coverage, affiliate partnerships, and online communities.  The organic real estate that once fueled brand awareness is shrinking fast, and that affects your ability to get in front of potential customers. The consequences include: Fewer brand … Read more