As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model.
Delegate Like a Brave CEO Book Giveaway!! 20 copies available!! Leave a comment on this guest post by Catherine Roe to become eligible for one of 20 complimentary copies of her new book, No More 24/7: Entrepreneurs, Take Back Your Life. Deadline for eligibility is 03/29/2025. International winners will receive electronic version. Most business owners struggle to delegate. … Read more
As a project manager, you’re faced with the daunting challenge of ensuring the success of every project. However, while you need to be optimistic about your projects, the reality is that it really doesn’t matter how good you are or the resources you’ve been given; there is no guarantee of success. A well-planned project can … Read more
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough … Read more
Red Flags at Work: Recognizing Problems and Delivering the Bad News IN MY early managerial days, I would often ask my bosses and peers how they learned the skill of delivering bad news. Almost always, their answer was: “You will learn it over time,” “There is no compression algorithm for experience,” or some variation of … Read more
Charlie Javice’s high-profile fraud trial has become a showcase of embarrassing missteps on both sides, with eyebrow-raising details about how JPMorgan Chase was allegedly deceived into buying her startup, Frank, for $175 million when it had just 300,000 customers instead of four million. Per a new WSJ article, one pivotal moment came when former Frank … Read more
Minecraft announced details for the next two game drops, Spring to Life and the next vanilla game drop, called Vibrant Visuals.Read More Source link
Honor Heart or Settle for Mediocrity Gratitude demotivates when done poorly. Disingenuous appreciation insults performance. Thanks for minimal effort honors mediocrity. Gratitude that honors heart can’t go wrong. Affirm results and honor heart. Honor heart: Notice the person, not just results. What do you admire about them? What character traits fuel their performance? You work … Read more
Factories are all the rage in defense tech: Anduril announced a billion-dollar “megafactory” in Ohio earlier this year, while Saronic said last month it’s planning its own factory to mass-produce autonomous warships. Now, Anduril is considering building a factory in the U.K. as it expands beyond U.S. defense contracts. “If we get enough orders, absolutely … Read more
As a marketing strategist for over a decade, I’ve always been fascinated by what makes people click, engage, and ultimately buy. One framework I keep coming back to is the AIDA model.
Leading Thoughts for March 20, 2025 IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Writer and theologian C.S. Lewis on what why small choices matter: “Good and evil both increase at compound interest. That is why the little … Read more