Artificial intelligence is a deep and convoluted world. The scientists who work in this field often rely on jargon and lingo to explain what they’re working on. As a result, we frequently have to use those technical terms in our coverage of the artificial intelligence industry. That’s why we thought it would be helpful to … Read more
![2025 CPL and CAC Benchmarks [HubSpot Research]](https://i0.wp.com/www.hubspot.com/hubfs/cost-per-lead-benchmark-1-20250227-9826989.webp?ssl=1 "2025 CPL and CAC Benchmarks [HubSpot Research]")
As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the business). To gauge marketing success, I particularly like two benchmarks: the cost per lead benchmark (CPL) and the customer acquisition costs benchmark (CAC). These benchmarks are helpful for everyone in business to know, but especially … Read more
We’ve analyzed 150K websites to find out which ecommerce startups have seen substantial search growth this year. When we see organic traffic growing, it’s a good sign that customer interest is building and brand strategy is hitting the mark. If you want a playbook for growth, our list of the top ecommerce companies can show you whose … Read more
So in both of these cases, you can generate this very large number of URLs that are getting basically no traffic. So what might we actually do about this or decide whether we want to do something about this? 1. Identify URLs with almost no traffic So the first step I would take is identify … Read more
If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession plan for the next generation of business leaders. I’ve personally worked at companies that took succession planning seriously, and those that didn’t, and the difference was stark. According to this 2023 report, “three years is … Read more
Leading Thoughts for February 27, 2025 IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Craig Wright on the value of thinking opposite: “The more a person can exploit the contradictions of life, the greater his or her potential … Read more
How to Run Toward the Battle I’ve talked with many leaders who were confused, angry, and ready to quit. Sometimes I say, “Well, isn’t this exciting.” My smile confuses them. Some disagree. Others think I don’t get it. Leaders run toward the battle, not away. Compassion is evil when it short-circuits growth. It’s necessary to … Read more
LeadershipNow 140: February 2025 Compilation Here is a selection of Posts from February 2025 that you will want to check out: See more on Twitter. * * * Follow us on Instagram and X for additional leadership and personal development ideas. Posted by Michael McKinney at 08:07 AM Permalink | Comments (0) | This … Read more
First Look: Leadership Books for March 2025 HERE’S A LOOK at some of the best leadership books to be released in March 2025 curated just for you. Be sure to check out the other great titles being offered this month. You’re the Boss: Become the Manager You Want to Be (and Others Need) by Sabina … Read more
Stop Acting Like a Blunt Skull Everything that feels right isn’t. Blunt skull behaviors are done sincerely. A wrong belief: Effort isn’t magic. The only time working harder turns failure into success is when you’re negligent. How long have the same issues given you fits? Don’t be a blunt skull. Embrace the message of recurring frustration. … Read more