If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address.
Leading Thoughts for March 13, 2025 IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Chris Deaver and Ian Clawson on leading together: “The dark truth of success is that if we make it all about ourselves, our own … Read more
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address.
Mark Klein, a former AT&T technician turned whistleblower who exposed mass surveillance by the U.S. government, has died at age 79. Klein went public in 2006 with documents revealing that the NSA was using a secret room in an AT&T hub in San Francisco to tap into the backbone of the internet. Behind the door … Read more
What is Google Pay? Google Pay is a digital wallet and online payment system developed by Google. It allows you to pay for things using your phone instead of carrying cash or cards. Google Pay started as Android Pay and was rebranded to its current name to bring all Google payment services under one umbrella. … Read more
The Fools Guide to Wisdom The problem with wisdom is the young aren’t interested and the old think they have it. I know I’m not wise because I think I am. I’m eager to say wise things. I’m even more eager that others think I’m saying wise things. Wise people seek wisdom. Plato set out … Read more
Rumman Chowdhury, a data scientist, nonprofit founder, and former director of Twitter’s machine ethics team, had strong words for Elon Musk and the Department of Government Efficiency (DOGE) during an SXSW panel on Thursday. “When your funding is frozen and you don’t know if you’re gonna be fired, and there’s this, like, absolutely unhinged person … Read more
Leading Thoughts for February 20, 2025 IDEAS shared have the power to expand perspectives, change thinking, and move lives. Here are two ideas for the curious mind to engage with: I. Richard Farson on contradictions: “Contradictory impulses to both succeed and fail can be found in every project, every work team, even every individual. Every … Read more
Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into an unknown situation. There is a risk of failure that didn’t exist before. This is a sweeping generalisation, but it’s a useful one. You probably deserve a promotion, but on … Read more
A U.K. competition authority investigation of Apple and Google’s mobile browsers has concluded that the mobile duopoly’s policies are “holding back innovation” and could also be limiting economic growth. “Mobile browsers are apps which provide the primary gateway for consumers to access the web on their mobile devices, and hence for businesses to reach them … Read more
Pocket Casts, the podcast app acquired by Automattic in 2021, is now making its web player free. The company says the move offers an alternative to the big platforms’ closed ecosystems, where algorithmic-driven content is prioritized and podcasts are kept behind paywalls. Podcasts were built on open technology — the open, decentralized standard RSS, which … Read more